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One Kick At A Time

My family and I recently went to a Toronto Argonauts football game in Toronto. It was a memorable experience, and the perfect end-of-summer event. My children were bright-eyed and had a dozen questions about the game. By the time we left, they knew more about football than I did! They were impressed, in awe, and became instant fans of the game. We can't wait to be in a football stadium again, cheering on our favourite team. Now, we have even more reason to love football, thanks to Sun Life Financial.

Sun Life Financial has teamed up with the Canadian Football League (CFL) and has committed to donating $101 to the Juvenile Diabetes Research Fund (JDRF) every time a successful field goal is kicked during the CFL regular season, up to $40,000, in honour of the 101st playing of the Grey Cup Championship Game. The field goals will be tallied per team and the final funds will be directed to the affiliated JDFRF in the corresponding city. Isn't that even more exciting then a touchdown?


There is an awesome Kick Diabetes Facebook contest going on right now, too—not only will you have the chance to 'donate a kick' by selecting your favourite CFL team online, (it's so simple) you'll also have the chance to win one pair of 2014 CLF season tickets or one of 11 CFL jerseys just by entering. So awesome, right? You also have plenty of time to enter, because this contest is going on from August 22nd until November 2nd.

The best part? An additional $10,000 will be donated to JDRF in the city whose team accumulates the highest number of 'donated kicks' by the end of the regular season.

The JDRF is a global organization focused on type 1 diabetes (T1D) research, and has been a global leader in the search for an end to type 1 diabetes through research funding and advocacy for over 40 years.

"Driven by passionate, grassroots volunteers connected to children, adolescents, and adults with this disease, JDRF is the largest charitable supporter of T1D research." 

JDRF has always talked about a cure as a singular destination: a return to normal physiology. The mission of JDRF is is also to help those living with T1D: "... we recognize that a part of our mission must be to help those living with T1D today to live healthier, easier, and safer lives until we arrive at the end of that path." JDRF is committed to improving the lives of every person with T1D and to finding a cure for this disease.

I support the work JDRF does with schools, too—they provide a school advisory toolkit that offers collaborative methods for educators and parents of children with diabetes to make sure that children living with this disease enjoy the best possible school experience. I can imagine that as a parent of a child with diabetes, the day-to-day management can sometimes be challenging and overwhelming. To have complete support and understanding from the school is very important, and gives parents peace of mind.

Are you ready to kick diabetes to the curb? I think this is such a worthwhile contest and everyone can take part. Wouldn't finding a cure for this disease be amazing?



Disclaimer: This post is sponsored by Sun Life Financial. All opinions and views are my own.

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