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How You Can Stop Dietainment

I recently sat down and had a difficult discussion with my children. I talked to my boys about how certain messages they are being exposed to—when they are online, reading magazines, or watching television—are unhealthy. The messages I'm talking about are the ones that say young people have to look a certain way to be accepted; how dieting is good; and how young people can lose weight, quickly, to attain the "perfect" body. These unhealthy, negative body messages affect both boys and girls, and these messages are everywhere—targeted to children under the age of 16. I'm so glad Multi-Grain Cheerios launched a campaign to raise awareness about unhealthy body image messages—which are disguised as "harmless entertainment"—because it's time we do something to stop these harmful messages. The ads we see in magazines, online, and on television are making young people lose confidence in themselves and in their healthy bodies. Dietainment is what I'm t...