Support Count For Nature With Tide Purclean

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I've been using Tide purclean for several months, and I'm loving it. (Especially the Honey Lavender scent). As a mom of two very busy boys, it seems like laundry is never-ending in my home, but it's nice to know I'm using a product that's better for our environment. I wasn't sure if Tide puclean would work as well as original Tide, because it's a "green" detergent; however, Tide purclean doesn't compromise green for clean—even though it's the first bio-based detergent with the cleaning power of Tide that we've all come to trust and love.

To celebrate this step in the right direction, Tide partnered with Canadian singer-songwriter and advocate for the environment, Nelly Furtado, to introduce the brand's new partnership with WWF-Canada, in support of the "Count For Nature" movement, which encourages Canadians to help wildlife thrive by taking action to benefit nature.

“As a parent, I consider the products, and their ingredients, that I use at home and with my family, as well as making sustainable choices whenever I can. This includes how we conduct our laundry—washing with cold water, limiting the amount of loads per week, and choosing the right laundry detergent,” said Furtado. “I’m thrilled that a brand I trust, like Tide has created an environmentally-friendly laundry detergent that actually works, but is also gentle on fabrics. I’m honored to team up with them as they launch Tide purclean and work with Tide to bring attention to WWF-Canada’s Count for Nature movement, and invite Canadians to take action with me.”

Until November 30th, every time you tweet to @Tide sharing an action you've taken to help the environment, and use both #purclean and #CountForNature, Tide will donate $1 to WWF-Canada's Count For Nature Campaign. (And here is a coupon for a few dollars off your next bottle!) 

No matter what you're doing—from using Tide purclean, to recycling or planting new trees, you're doing something positive for the environment. I love that Tide gets it. Not only does Tide purclean work as well as regular Tide with stain removal and keeping whites white, it's also hypoallergenic, free of dyes, chlorine, and phosphates, and is 65%  bio-based, made using renewable energy sources. The detergent is also produced at a zero manufacturing waste to landfill facility using 100 percent renewable wind power electricity and the bottle is also 100 percent recyclable. Pretty impressive, right? I love products that make it easy to do good things for our environment, and I know Tide purclean is an easy switch to make. The solution to building a healthy future is our responsibility, after all.

Disclosure: I have been compensated for this post. All views and opinions are my own.

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