To celebrate this step in the right direction, Tide partnered with Canadian singer-songwriter and advocate for the environment, Nelly Furtado, to introduce the brand's new partnership with WWF-Canada, in support of the "Count For Nature" movement, which encourages Canadians to help wildlife thrive by taking action to benefit nature.
Until November 30th, every time you tweet to @Tide sharing an action you've taken to help the environment, and use both #purclean and #CountForNature, Tide will donate $1 to WWF-Canada's Count For Nature Campaign. (And here is a coupon for a few dollars off your next bottle!)
No matter what you're doing—from using Tide purclean, to recycling or planting new trees, you're doing something positive for the environment. I love that Tide gets it. Not only does Tide purclean work as well as regular Tide with stain removal and keeping whites white, it's also hypoallergenic, free of dyes, chlorine, and phosphates, and is 65% bio-based, made using renewable energy sources. The detergent is also produced at a zero manufacturing waste to landfill facility using 100 percent renewable wind power electricity and the bottle is also 100 percent recyclable. Pretty impressive, right? I love products that make it easy to do good things for our environment, and I know Tide purclean is an easy switch to make. The solution to building a healthy future is our responsibility, after all.
Disclosure: I have been compensated for this post. All views and opinions are my own.